AI Insights · Timothy · January 2021
Top 5 Racing Games Surge in UK Market Q4 2020
A look at the performance of the top racing games in the UK during the fourth quarter of 2020, showcasing download and user trends. Sensor Tower provides deeper insights into the data.
As the year 2020 came to a close, the racing game genre saw significant activity on mobile platforms in the United Kingdom. Sensor Tower's data reveals how the top five racing games fared in terms of downloads, revenue, and weekly active users.
CSR 2 - Realistic Drag Racing, published by Zynga Inc., showed a consistent increase in downloads throughout the quarter, peaking at roughly 23K in the last week of December. Revenue trends for CSR 2 also rose sharply towards the end of the quarter, with a notable jump to approximately $136K in the third week of December. Weekly active users followed a similar upward trajectory, culminating at around 250K users.
Nintendo Co., Ltd.'s Mario Kart Tour also experienced a surge in downloads in the final weeks of the quarter, hitting nearly 36K. Revenue saw a rise in the third week of December to about $69K. The game maintained a strong weekly active user base, ending the quarter with over 230K users.
Electronic Arts' Real Racing 3 witnessed a consistent increase in revenue, reaching approximately $38K by the end of December. Downloads saw a steady climb, with over 13K in the final week, while weekly active users also grew, reaching over 72K in the same period.
Another title from Electronic Arts, Need for Speed No Limits, showed an interesting revenue pattern with a peak of around $28K in the last week of November. Downloads in the last week of December were around 12K, and weekly active users saw an increase to almost 50K.
Lastly, Gameloft's Asphalt 9: Legends had a varied revenue performance but ended the quarter with roughly $17K. Downloads reached around 15K in the third week of December, and the game maintained its weekly active users, ending the quarter with over 33K.
For detailed insights and more in-depth analysis, readers can explore the full data on Sensor Tower. The mobile racing game market in the UK demonstrated a strong finish to 2020, and these trends provide a glimpse into the preferences and engagement of gamers in the region.
